Apple unveils three new iPhone Xs: the 5.8-inch iPhone XS, the 6.5-inch iPhone XS Max, & the 6.1-inch iPhone XR

The company announced on Wednesday its largest smartphone ever: the 6.5-inch iPhone XS Max. The Max has a larger display than the usual Plus size phones but a similar body.

Apple also showed off a 5.8-inch iPhone XS ($999) and the 6.5-inch iPhone XS Max ($1,449) -- its most expensive iPhone ever.